PR and Marketing: What’s the Difference & How to Make Them Work Together? 

PR and Marketing: What’s the Difference & How to Make Them Work Together? 

Marketing and public relations exist in the same universe and can have overlapping responsibilities and goals. Even professionals in these industries mistake them for being the same thing because they have the same objective—to build a company reputation, create brand awareness, and boost sales. Yet, they are different fields.     In this article, we will explain…