Many people dream of building a Blair Eadie or Sophia Amoruso-esque cult following. This can be achieved by creating a Lifestyle Fashion Blog that is truly unique.
Whether you are looking to build a rabid audience, make a few bucks or just express yourself, lifestyle blogging is a great platform for flexing your photography, writing and fashion muscles. Here are a few tips to get started:
Decide on a Niche
When you start a lifestyle fashion blog, one of the first things to consider is your niche. This is the topic of your blog that will define what kind of audience you attract and how you appeal to them. It also influences other aspects of your site, like the name you choose and how you write.
To decide on a lifestyle blog niche, think about what you are interested in and passionate about. It could be a certain lifestyle, travel, food, or even a hobby you love. Gwyneth Paltrow’s popular “Goop” blog, for example, is a lifestyle blog that covers beauty, travel, health, and fashion.
Once you have a list of possible topics, research each one to find out whether or not it is viable as a blog. Check to see if there are enough people interested in the topic, whether you can build a following around it, and if it has the potential to be profitable through ads or other sources.
Create a Website
When you’ve identified your blog niche, the next step is to create a website. This is where you’ll be publishing your content and building an audience, which are both important for monetization.
A lifestyle blog is a great way to share your unique insights and experiences with your followers. They are usually centered around the blogger’s personal interests like travel, fashion, health, or pets.
To get started, start consuming relevant content, such as movies, celebrity fashion vloggers on YouTube, and photographs. When it comes to naming your website, try and come up with words or phrases that are closely related to the type of fashion content you’ll be producing. You can also use a name generator to help you out. The more specific you can be, the better! Then, go through your list and filter out all the ideas that don’t fit. This will leave you with a shortlist of potential names for your fashion blog.
Design a Logo
Whether you’re starting a new blog or taking your existing one to the next level, a gorgeous and memorable logo is key to growing your audience. It will be among the first things your readers interact with and should convey your brand’s values and content. Creating a logo is easier than you might think. Start with a short and catchy name that describes what your blog is all about. Once you have a name, check it on search engines and trademark registration websites to ensure it’s unique.
Then, pick a font that speaks to your niche. Handwritten fonts give off a softer and more personal vibe, while sans-serif ones are sleeker and more modern. You can also play with color to evoke an emotion and make your logo stand out. For example, using red to evoke appetite or green to imply health may be an effective strategy for a food blog. Then, refine your design to include vector art and other elements that speak to your brand.
Getting the word out about your blog is essential to building readership. Start by reaching out to the people in your life who share your passion for fashion. Encourage them to share your blog posts with their social media followers.
You can also promote your content on popular platforms like Instagram, TikTok, and Twitter. This will help you reach new audiences and increase your monetization options.
Make sure to include a contact page on your fashion blog so that readers can get in touch with you if they have questions or comments. Use a plugin like WPForms to create a contact form in minutes.
Ultimately, successful lifestyle fashion blogs are built on engaging content and a strong community of readers. It may take six months to a year before you begin earning a small income, but over time it is possible to build a steady stream of revenue. Just be patient and stay true to your style!